How to get your app ready for iOS 15? All innovations and expert comments

Here’s what to expect from iOS 15 and how to get ready for all the updates. Custom Product Pages This feature makes it possible to create up to 35 different app pages (for each locale) with unique URLs. They won’t be visible in the search results. Test different versions of your visuals (except for the icon) to find the best options conversion-wise (for external traffic) and generate hypotheses for A/B tests of the app page inside the store. Try changing previews, screenshots, and promo text. Create product pages for various audiences. You can focus on different features, content, or benefits depending on the audience. Support ad and promo campaigns. Track impressions, installs, retention, conversion, and average revenue for each product page via App Analytics. This will help you make your marketing campaigns more efficient. Nuances: One does not simply publish a custom product page in AppStore. You’ll have to approve it first, and this takes time. Any violation of the store rules will traditionally result in a ban. In fact, custom product pages bring purchasing traffic from external sources to a fundamentally new level. And they provide new opportunities for conversion optimization, especially in large-scale apps. For example, if your […]