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Channel: App Store Optimization (ASO) and Mobile Marketing blog | Checkaso
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How to promote food delivery apps?

At the beginning of the pandemic, this rule worked for the food industry, «If you do not arrange your own delivery or do not join the delivery aggregator, you are lost». Despite the calls to support...

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How UX mistakes get in the way when promoting your app in app stores

Developers often rely only on ASO (App Store Optimization) and paid promotion, but they underestimate the importance of usability and version stability. Without them, it’s almost impossible to get top...

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An Essential Guide to ASO: Vocabulary for Beginners

ASO (App Store Optimization) means a set of procedures to work on the app page in a store. It can be either graphic optimization or text optimization. Graphic optimization increases conversion while...

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Netflix’s mobile games, redesigned emojis, apps against abuse and other news...

Perhaps the biggest news of the month was Netflix’s announcement that the company is going to make a serious investment in gamе development. It also clear from the job listing that was published in...

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What is ASO? How to get started and track the data

The mobile app industry is growing as people almost never part with their smartphones. In 2019 alone, users installed 21.3 billion apps from Google Play. Obviously, there are thousands of competitors...

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How does mobile game monetization work?

In this article, we’ll talk about how monetization works in mobile gaming and what common case studies are in the market. First, we’ll look at the types of paid advertising, and then we’ll analyze...

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App localization: how to enter the international market?

Any developer or ASO specialist faces the issue of app localization. What to begin with, how to adapt your app (text elements, graphics, content) and compete outside your own territory — read in our...

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How to handle reviews and improve the app rating?

Let’s see how good work on reviews can increase your app’s appeal. A high rating pushes the app closer to the top of search results and it may influence the conversion from views to installs....

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TikTok Stories, Telegram updates, NeuralHash technology, OnlyFans flip flops

Telegram is creating ‘elastic’ video calls, Messenger is celebrating its anniversary, TikTok is testing Stories, Twitter is redesigning and OnlyFans is banning porn, but then bringing it back. More...

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Visual Optimization: Graphic ASO Guide + Templates Inside

Graphic ASO is trickier than text ASO. It seems that you should be a bit of a graphic designer to make it work. So let’s discuss in detail how to optimize graphic assets. Do they represent the idea of...

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How to leverage mobile wallets in your marketing activities?

The post-COVID era dictates its own rules, and it’s odd to ignore them if you’re in charge of marketing. In this post we will go through the mobile wallet market, look at the statistics and general...

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Keywords Tracking: a killer feature for detailed work with the semantics

Updated Keywords Tracking: a killer feature for detailed work with the semantics  October 4, 2021 How to drive more organic traffic? With Keywords Tracking, you can quickly prioritize relevant keywords...

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iOS 15, TikTok’s records, a new WhatsApp cashback feature: what happened in...

Let’s begin with numbers that app owners or marketers are sure to love — in the Q1 of 2021, time spent in app stores increased by 49%. And let’s congratulate TikTok — the social network has reached the...

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How to get your app ready for iOS 15? All innovations and expert comments

Here’s what to expect from iOS 15 and how to get ready for all the updates. Custom Product Pages This feature makes it possible to create up to 35 different app pages (for each locale) with unique...

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How to increase organic traffic by 67%? A case study of the Praktika app

We cover the results of the initial stage of ASO: how we managed to increase the number of installs of the Meditation & Sleep: Praktika app on the App Store by 18% and by 67% on Google Play. About...

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3 Tried-and-true Tips Of App User Segmentation

App user segmentation provides excellent benefits to both businesses and users. For app marketers, mapping out user groups will help them optimize marketing campaigns for the best ROI. Consequently,...

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ASO and holidays. App page optimization from «Boo!» to «Ho-ho-ho!»

Did you know holidays and ASO is a super powerful combo? Newsfeeds provide attention, new requests, and additional traffic. There are, of course, pitfalls. In this article, we will analyze them in...

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Facebook shutdown and rebranding, Android 12, new Pixel and MacBooks

October has come to an end, and that can only mean one thing — we compiled a short informative news digest of the main news in the mobile industry. Let’s roll! Thanks for the shutdown, Facebook. Some...

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How to make an app preview that converts

The article is based on the data from Apptamin, the app video agency. Apptamin is a creative agency specialized in app videos (video ads, app store videos, etc.), we find engaging ways to present...

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How text optimization helped the Vivaldi browser improve visibility and...

Here’s how we ran the first ASO iteration for the Vivaldi browser on Google Play, and how we managed to improve visibility in each selected country. Vivaldi is a fast, private and secure browser with...

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